A unique #lidlbrunch for foodies, influencers and friends of Lidl Cyprus
25.06.2019 | Larnaca
INVITATION TO BRUNCH AT THE LIDL FOOD ACADEMY FOR ALL THOSE TALENTS THAT TURN FOOD INTO ART ON SOCIAL MEDIA!
On Saturday, 25 May, at 11 a.m., a colourful bunch of instagramers, influencers, photographers, food stylists and food bloggers, as well as digital company staff and media representatives all got together at the LIDL FOOD ACADEMY premises in Nicosia for a unique Saturday Brunch.
Under the motto of “a Lidl bit of Brunch never hurt anyone”, the imaginatively creative personal invitation that was sent out to guests was just a start to the ideal atmosphere that was created at this pioneering event, which was held in the specially-designed garden of the Lidl Food Academy and presented the art of good food and its proper presentation.
The happy guests were received by the event's hostess, Eleni Savvidou, Social Media Manager, who announced the commencement of the event, welcomed friends and associates, and presented her Lidl associates from Cyprus and Greece.
“We want to impress you, she stated, to attract your attention and earn your love, and thus highlight the standard of work sought by Lidl Cyprus”.
Which is what actually happened! On this day, the Academy was turned into the ideal setting for imaginative photographs and, of course, lots of fun. All posts with the #lidlbrunch hashtag, which were made in real time, were presented on a giant LED screen in the beautifully arranged garden.
Colourful décor was put up in a dreamlike setting, where guests could enjoy hot crepes and waffles, eggs and omelettes, fresh juices and smoothies, straight from the kitchen stations that were constantly on the go. A separate station provided an amazing selection of bakery wares, while there were also cheese, cold cut and cereal stands scattered across the premises. All stations gave off a sense of conviviality and freshness, and the staff prepared unique dishes featuring different textures and colours, flowers, dishes and anything else an influencer can dream of!
The very famous chef, food blogger and food editor Dimitris Koparanis from Greece was also there, presenting dishes with unique symbolism and imaginative recipes, encouraging guests to take advantage of the beautiful grounds and proper lighting, and giving tips on how to take the perfect photograph.
Guests enjoyed the delicious treats in the Lidl Food Academy garden, while posting inspirational #lidlbrunch photographs. The organisers managed to impress and attract the attention of micro-influencers through a specially-designed and pioneering event, and to bring together their associates in a fully constructive and flavoursome meeting.