Cradle to Cradle is a vision of a zero-waste economy, in which raw materials will be reused consistently in closed-loop system without losses. German Chemistry Professor and Engineer Prof. Dr. Michael Braungart and American architect William McDonough are the visionaries of this idea and the founders of this school of thought. Cradle to Cradle Certified ™ (C2C) Product Standard is a certification standard that can be given to recyclable products deriving from a variety of industries, such as textiles, disposable items, cosmetics and packaging. In total, there are five levels of certification: Basic, Bronze, Silver, Gold and Platinum, each of which can be attributed to five categories, such as the ability to reuse materials and renewable energy. Cradle to Cradle has three basic principles: Nutrient conservation, renewable energy use and support towards biodiversity.
"With the launch of the Cradle to Cradle range of textile collections, Lidl is achieving a ground-breaking innovation and sends a significant and sound message to the market."
Prof. Dr. Michael Braungart, co-creator of Cradle to Cradle.