Plastic fulfills important functions in grocery retailing: It is sturdy, lightweight and can be used in many ways. In particular, plastic protects food during transport and allows us to guarantee quality, shelf-life and freshness for our customers. However, because more and more plastic is produced and too little recycled, plastic trash is a growing problem for humans, animals and the environment.
As a food retailer, we are aware of our responsibility. For this reason, Lidl has committed itself to a 20 percent less plastic in its own-brand product packaging by 2025, average 20 percent recycled material in its own brand packaging by 2025 and to make 100 percent its private label packaging maximally recyclable by 2025. Additionally, we remove the black plastic of our own brand packaging by the end of 2021.
These measures are part of REset Plastic, our international plastic strategy, which was started in 2018 by the Schwarz Group. Together, we are pursuing the vision of “Less plastic - Closed loops”.