We offer our customers high-quality products at the very lowest price. This makes it possible for millions of people to have more than just basic supplies and reflects our desire to contribute to a higher quality of life for our customers and their families.
At Lidl, customers have the choice: The Lidl product assortment in the food and non-food unit encompasses around 2091 different Lidl own brand items which are only available at Lidl. They include 49 organic products, fair trade products and plenty of wares from local producers. Of course, we also stock products for special nutritional requirements and intolerances, such as vegan or gluten-free foods.
On top of this, we have a great many seasonal products and promotional items, as our aspiration is to always offer our customers variety. Specifically, on average, 796 products.