CONSCIOUS NUTRITION: LIDL AS THE FIRST CHOICE FOR EVERYONE
Good to Know
With the Planetary Health Diet, the EAT Lancet Commission has developed a scientifically based nutrition concept that focuses on both human and planetary health. A predominantly plant-based diet will make it possible to feed the global population of 10 billion people expected in 2050 within the planetary limits.
OUR ACTIVITIES AT A GLANCE
In order to contribute to a better tomorrow, we have defined targets to offer our customers the best product range for a healthy, more sustainable lifestyle at all times. Our activities are based on three pillars: “Healthy nutrition”, “Sustainable nutrition” and “Transparency & empowerment”.
We are improving the nutritional aspects of our product range.
By 2030, Lidl Cyprus aims to increase the proportion of whole grains in relation to total grains in the assortment to 10% percent (baseline: 2023).Lidl is also expanding its selection of whole grain products: We intend to offer at least one whole grain option in all relevant product groups by 2030.
As part of Lidl’s 2025 reduction strategy, we will reduce added sugar and salt in the products of our own brands by a sales-weighted 20 percent.
By 2030, Lidl Cyprus aims to increase the proportion of plant-based protein sources in relation to animal-based protein sources in its product range to 20% (baseline 2022). Therefore, we began calculating and analyzing our “protein split” in 2022, which measures the proportion of plant-based protein-sources in comparison to proteins of animal origin. To provide transparency for our customers, we will report our protein split from 2025 to the Sustainability Report 2021-2023. Our expansion of the pure plant-sourced products by Vemondo, our vegan/vegetarian own brand, not only aims to address vegans and vegetarians, but also invites all customers to try out a more plant-based diet.
Our product range of fruit and vegetables is an important part of our strategy for conscious nutrition under the PHD model. We at Lidl will continue to give our customers a large choice of fresh fruit and vegetables every day. In addition, we will focus on offering a selection of more seasonal and regional foods – from organic farming wherever possible.
We have also pledged to reduce food losses and organic waste by 50% by 2030. To achieve this, we have been following a holistic, end-to-end approach along the entire value chain for many years, to minimize food losses at every stage.
We are raising awareness among our customers to facilitate healthier, more sustainable consumption. To improve transparency and help guide our customers, we mark products with recognized seals and labels, such as the Fairtrade seal, the farming method and the Bioland logo.
OUR COMMITMENT TO CONSCIOUS NUTRITION
Responsible Marketing to Children
We have also set a goal to only sell own brand products in packaging with children’s designs* that meet the criteria for healthy food defined by the World Health Organization by the end of 2025. This excludes promotional articles for Christmas, Easter, and Halloween.* Items with children’s designs means all foods where the packaging appeals to children up to and including the age of 14, or which suggest that they are particularly suitable for children.
Plant-Based Product Range
Since 2021, with our private label Vemondo, we have been responding to the veggie movement, an increasing trend in the country, by offering vegan and vegetarian products. With these products, we not only aim to address to vegans and vegetarians but also invite all customers to try a more plant-based diet, moving towards a sustainable and healthy diet rich in plant-based food sources.
Whole-Grain StrategyWhole-Grain Strategy
By 2030, Lidl Cyprus aims to increase the proportion of whole grains in relation to total grains in the assortment to 10% percent (baseline: 2023). Lidl is also expanding its selection of whole grain products: We intend to offer at least one whole grain option in all relevant product groups by 2030.
“To provide healthy food to a growing global population within our planetary limits, we need to change the way we eat worldwide. We at Lidl have been committed to doing our part for years now – based on the scientific findings of the Planetary Health Diet.” Martin Brandenburger, CEO and Chairman of the Board of Lidl Cyprus
OUR COMMITMENT IN FIGURES
Increase of plant-based foods* sold by 2030 * Compared to the base year 2023; as defined in the PHD: legumes, nuts, seeds, whole grains, fruit and vegetables; potatoes (starchy vegetables) are an exception
Proportion increase of whole grains relative to total cereals, compared to 2023
Proportion of plant-based protein sources** increase to animal-based protein sources, compared to 2023 ** Nuts, seeds, legumes and vegan alternatives to foods of animal origin